AME Team are the upcoming stars of the hairdressing industry. Each year, four talented stylists and colourists win the opportunity to travel all over the world doing what they love most. They hone their skills and expand their experiences in colouring and cutting, representing The Fellowship for British Hairdressing.
To win one of the coveted places on FAME, stylists compete across three rounds of interviews, stage presentations and challenges before being crowned in December at the Fellowship luncheon.
The Fellowship for British Hairdressing is an independent, non-political organisation run by members, for members. The Fellowship focuses on promoting artistic and creative quality within the industry and providing support for future hairdressing talent keen to make their mark.
Despite years of competition success at SWH, we’ve never had the honour of a member of the FAME Team coming from our salon. But all that is about to change because Lora has been selected for FAME Team 2019!
Read the story of Lora’s journey to winning one of the most iconic titles in hairdressing…
Lora is one of SWH Team’s Brand Ambassadors. Since she joined SWH, Lora’s been reaching professional milestones and smashing right through them. She was a member of L’Oreal ID Artists, represented SWH at Pro Hair Live and for the Hair And Barber Council. She’s had her work published in Hairdressers’ Journal, Creative Head and The Fellowship magazine. Her work’s been widely celebrated online and her image from our New England Collection made the cover of Good Salon Guide. She is a Goldwell Master Colourist, L’Oreal Colour Specialist and KMS Style Ambassador.
FAME Semi-Finals : The Audition
FAME Team applicants from across the UK are reduced to a final sixteen candidates. They demonstrate skill, insight and creativity in their hairdressing. And as well as being exceptional stylists and colourists, they need great stage presence, confidence and technical knowledge.
The first challenge for the successful applicants is to recreate one of the looks from their application at the Fellowship academy. The complete look incorporates clothing and make-up as well as hair colour, cut and style. Eminent judges interview and observe the candidates throughout the day, assessing every aspect of their work. A second look is also created and the two models presented onstage, with music, choreography and styling all judged. An audience of judges, their peers and industry professionals watch the final show and the candidates’ presentations. And after much deliberation, the names of the eight grand finalists are announced.
Lora’s dream team was models Zara and Megan, her models from New England. Our go-to MUA, Xoe Kinsley of The Brighton Studio, worked with Lora on make-up ideas. The wardrobe was styled by Greg Bailey using Beyond Retro with Lora’s direction. And it proved a winning combination because Lora stormed the show and was taken through to the live finals at Salon International.
Lora’s talent for taking street styles and giving them a high-fashion finish has influenced the styles she’s created over the last year at SWH. The subcultures and fashion tribes of Brighton’s residents has been the basis of many of her looks. The anti-fashion fashion ethos of the arts, music and fashion students is a big part of her styling.
Look one took inspiration from Japanese punk-fusion and incorporated tying, braiding and a strong undercut. Handmade hair pom-poms placed like Manga-esque bunches topped the look. Vibrant green and ebony hair wefts were seamlessly interwoven through the model’s own hair.
The second technical, trend-based look was inspired by 70’s urban-transient styling, celebrating beautiful-ugly. Lora coloured the hair using Goldwell colour to create a colour melt of dusky purple and lilac tones that accentuated the texture of the shaggy mullet cut. She used KMS products for hold and finish.
FAME Live Final : Onstage Styling
Lora spent two busy days styling on the KMS and Goldwell Stage as part of SWH Art Team. But her third and final day at Salon International was perhaps the most important yet in her hairdressing career.
The Fellowship stage is one of the busiest and biggest at Salon International, with the FAME Team live final drawing large audiences. Once again, the final consists of two models. The first look was a 20-min hair-up created live onstage and the second, prepared backstage for a 2-min runway and presentation.
It was an early start for Lora with her first demo alongside her fellow seven competitors, at 10am on the Fellowship stage. Tess modelled the look and has long, thick hair with a natural wave. Lora sewed into the hair with a needle and thread to create bulbous shapes, pulled loose to build a tousled and undone finish.
She completed the look with a chav-tastic tracksuit by Brighton bespoke tailor Gresham Blake, over-sized gold earrings and make-up once again by Xoe Kingsley.
FAME Live Final : Runway Takeover
After lunch, Lora presented her second look in the final runway show of the day. She made a wig from scratch using 100% human hair weft. The hair was densely packed and cut into a long-layered bob before being coloured. Lora dyed the hair with Goldwell Elumen in two bespoke mixes of tobacco yellow and gold with deeper tones at the roots. She used BaByliss styling tools and KMS product to create extreme volume and kitsch movement to the hair. Megan modelled the wig with the same feisty attitude she gave in the semi-final, as she walked out onto the stage to The Fly by The Cramps. Again, Greg Bailey and Beyond Retro styled the wardrobe with a tobacco-brown leather coat, checked suit and electric blue stole; the epitome of beautiful-ugly.
And that was a wrap! The judges remained tight-lipped about their winners, so Lora still had to await the news of whether she was one of the lucky FAME Team quartet for 2019. Her second look, with the oversized gold wig, was credited on social media as one of the Fellowship’s favourite looks of Salon International, so things were looking good. But this is a competition so fierce that nothing can be taken for granted and so it was a nail-biting wait for Lora and SWH Team.
The Fellowship luncheon is a glamorous event in December where members gather to network and celebrate the year. And it’s also when the winners of FAME are revealed to the hairdressing world. It is the culmination of the event and when the moment came, the grand reveal began with a video presentation of the work of all the finalists. Nick Irwin, mentor of FAME Team 2018 and 2019, spoke of the incredible talent demonstrated by all the competitors and we held our breath for the announcement.
FAME Team Revealed
The moment when Lora’s name was called was electrifying and the whole room erupted with applause. There were cheers and tears from her industry peers as she made her way to the stage to collect her award and take her place in the team line-up.
Lora’s taken on so many opportunities since joining us. And with that comes hours of work, dedication and artistic challenges. She has worked full-time at the salon throughout all her competitions, shoots and stage-work. Lora has won already, whatever the outcome. Because she has excelled herself and grown on every level professionally and personally. She is going to make a big mark in this industry and now she has the platform to continue her exciting journey. With shoots and shows planned across the world, F.A.M.E. will take her hairdressing experiences to new heights. And we can’t wait to share that journey with her. To follow her journey with F.A.M.E., just watch this space…